Digital Footprint Analysis:

Social media is not just a collection of web sites where people share photos, videos and web links; it is a record of conversations, concerns, motivations and brand perceptions. By listening to these conversations, brands gain priceless insight on how to connect with and adopt new customers, as well as how to open direct lines of communication with target audiences.

Digital Footprint Analysis includes:

• Identify relevant conversations within SM channels and provide reporting on top concerns, motivations, fears and questions around brand category/offerings.
• Provide detailed analysis of current brand perceptions within social media channels and where the brand is currently being discussed online.
• Provide detailed reporting on competitor perceptions within social media channels and where competitors are actively promoting themselves online.
• Provide detailed analysis as to where target audiences live within social media channels.
• Identify relevant patterns of interest among target audiences.

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